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Healthcare workers have been keen to exploit the explosive growth of social media to engage the general public. For example, media such as Twitter and Facebook can be useful tools to seek out hard-to-reach groups or deliver information to support specific campaigns. But there are many other forms of social media and their functions include listening to feedback as well as giving out messages. We want to hear about the best examples of social media use in this category.
Patient Opinion, Nottinghamshire Healthcare NHS Trust
Patient Opinion has worked in partnership with Nottinghamshire Healthcare NHS Trust to develop an e-learning environment that trusts and higher education institutes can use to train professionals in using online feedback. Working with Patient Opinion has transformed the culture of the trust, which was the first to generate and respond to stories from a high-secure setting, prisons and SureStart centres. It is also integrating stories with other relevant data on its own patient experience website.